Jeffrey's Heart Color Options

Hello Everyone! 
This is just a follow-up to Jeffrey's Heart Foundation branding and logo design work that I have finished up some time ago. Below are the color options that I had considered when starting the project. The first are a color combination being presently used by the organization. The middle was a solution I found to be best suited for the overal scheme (to keep it from being too predictable), and then the last being the happy medium.

(Read top to bottom then left to right) Pleasing color combinations for Jeffrey's Heart Foundation.

So to just explain, there is a reason why I went with the center blue scheme. The red & white color scheme pictured first on the left side really doesn't look too nice when combining things such as the tin man imagery and I felt the colors are a bit obvious. White and red are the colors of many hospital organizations (such as the Red Cross, American Heart Foundation, etc) as well as the local color of a heart and a piece of paper. But does this really go on to represent Jeffrey at all?

I wanted to go beyond that. I combined a much more sophisticated pattern of blues and browns to push that there is a boy behind here with a family and a story. I was inspired by a picture Tatiana took when exiting the hospital after a visit with her brother Jeffrey. The image itself is a simple one: A stain on floor shaped like a heart right on the path outside of the hospital. This was the key image and a sign of hope for Clarisa, her son Jeffrey, and the rest of people behind Jeffrey's Heart Foundation. The blue is eye dropped directly from this image and the rest of the colors accentuate that blue in a pleasing sense that is both earthy and masculine. The heart shape is derived from this stain as well and the proportions remain largely unchanged from this image.

A sign of hope for Jeffrey and his family
found by his sister, Tatiana when visiting
him at the Hartford Hospital in Connecticut

The last color combination is a mix between the two. I kept the incorporation of the "red heart" as it's a big color in their overall branding scheme already and then followed it up by earthy browns with maroon tints. Its a pleasing combination of both color schemes, and though it loses some of its connection with Tatiana's original post, it continues to be a warm, loving, much more feminine color scheme. The colors do a wonderful job coming together and balancing each other out, and are a nice break from the red-white combination.

Photoshopped T-shirt Mock-ups for the
"Show Some Heart, Wear a Heart" Campaign.
Information on that on previous post.

 However being much more fond of the brown and blue, I continued to create mock-ups of the design in that color scheme. Above is a snapshot of the pieces created right out from my own portfolio. To the left are T-shirt mock-ups that feature the patch design that went for the donation campaign I had described in an earlier post (To see the post click this link : LINK). Model Shot T-Shirt Mock-ups taken from DBH at http://www.designbyhumans.com/. Poster Mock-ups were made below. Idea was to be sold as prints or be formatted for later use as banners or props. The original printed versions have the finished logo underneath.

Poster Mock-ups featuring the "Tin-Man" motif & the Simple Missing Heart motif.

As for logo choice,after going through several failed versions, this one is the one I had chosen. There's a quirkiness to the font and a simple illustration with meaning.

Representations of the tin hat in different color
options from color scheme 1 : original color choice

I had tried to incorporate the Tin-Man's tin hat into the logotype, however as you can see below it starts to look more like an Asian straw hat without the tin-man underneath to make sense of what people are looking at. 

Jeffreys heart update

I haven't blogged in a while but much has gone in. So much I have fallen a bit back on posting again. It seems I might never make a habit of posting regularly. Luckily with school ending and my work going into manageable levels, I might be more consistent.

Now let me tell you about my newest piece for Jeffrey's Heart Foundation. Recently my cousin Jeffrey was able to finally come back home after being in the hospital for a long while. He was diagnosed with non-compaction cardiomyopathy in July 2011. Although my family found another designer to go with I did want to help out so I designed a website mock-up (screenshots of it can be seen right below) and a campaign based on the mission.

My idea for the campaign was a simple one to show gratitude and support. I dubbed it, "Show a little Heart, Wear a little Heart." Plans to go with it is still in the approval stage. Here are mock-ups of the shirts using the models from DesignedByHumans T-shirt mock-ups. I was going for something easy and simple.

Show Some Heart, & Wear A Heart Campaign
Help donate to the cause and receive a small token of our appreciation in the form of our heart patch. Place it on a tee and show your support for Jeffrey and his family as he continues to wait for a heart of his own.

The original ideas wore based off an illustration i did on behalf of Jeffrey in hopes to create a poster and sell the prints, however the Tin Man idea was dropped in favor of the ideas above.



If you would like to help donate to help out Jeffrey and his mother Clarissa, please check out this link (LINK) or donate right through paypal and like Jeffrey's Heart Foundation on facebook for more info on the family and Jeffrey's condition. We thank everyone for all their generosity ans support in these trying times.

Jeff's heart : Tin man Campaign

these are mock-ups for a new campaign I am starting. More details as the work progresses